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Media Coverage

Cork Makes a Comeback in Wine Country

Cork and Wine (124)

By Bill Swindell | The Press Democrat | February 22, 2015 For a product that has been around hundreds of years, the natural cork industry would seem to be the last type of business to have a need to advertise its product in Wine Country. But that’s what it did over the holiday season with a $300,000 campaign on local radio ... Read More »

Winemakers try to set cork-popping distance record

Cork and Wine (126)

By Larry Burkum | KCRG-TV9 | CEDAR RAPIDS | February 27, 2015 Iowa wine growers on Friday attempted to set a record for the longest flight of a sparking wine cork. The fun took place at Kirkwood Community College during the Iowa Wine Growers Conference. In a two-round event, sparkling wine makers fired corks from a fixed table. “Why not ... Read More »

Wineries Increase Sales When Promoting Their Use of Cork: Holiday Results Consistent with Consumer Preference for Cork

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SAN FRANCISCO, Feb. 19, 2015 | PRNewswire Five leading wineries that participated in a holiday advertising campaign highlighting their use of natural cork closures experienced an increase in sales, while average sales for a comparator group fell, 100% Cork announced today. “These positive results reinforce market surveys showing that consumers prefer wines sealed with genuine cork – especially when wineries draw attention to their ... Read More »

Closure Minded

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Published letter to the editor from Ask Dr. Vinny | Wine Spectator, Issue: February 28, 2015 In a recent “Ask Dr. Vinny” column dealing with wine closures (online, Oct. 17), Dr. Vinifera writes, “Corks can crumble, fail, and cause bottle variation or TCA contamination,” all of which is true. However, because [Vinny] is admittedly “pro-twist off,” he creates the false impression ... Read More »

Wine cork makers seek to put a stop to declining sales

Wine Cork Industry (31)

By David Pierson, Los Angeles Times | Posted: Sunday, December 7, 2014 The world’s wine cork producers want you to know they’re sorry. Two hundred fifty years of market dominance may have left a whiff of complacency. They didn’t always listen to your gripes about cork taint — that awkward moment when you pop open your prized cabernet and it smells ... Read More »

American Consumers: We Want Cork

Wine Cork Industry

By Snooth Editorial | November 17, 2014 The United States’ penchant for the real McCork is growing. According to a recent release by the California-based Cork Quality Council (CQC) in which the group analyzes statistics from Vinostat and Nielsen Tracking Surveys, American wine producers and wine drinkers are seeing a steady increase in the number or purchases of premium bottles ... Read More »

Leading Wineries Join Cork Industry to Highlight Consumer Preference for Natural Cork

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Holiday Campaign in California Wine Region Promotes Benefits of Natural Cork SAN FRANCISCO, Nov. 24, 2014 /PRNewswire/ — 100% Cork and a group of leading Northern California wineries today announced the launch of a novel multi-media campaign to raise awareness about the benefits of natural cork wine closures and demonstrate to other wineries the value of promoting their use of cork.  The wineries are Bogle Vineyards, ... Read More »

Is Cork an Untapped Marketing Advantage?

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By Cyril Penn, WineBusiness.com | Posted: November 24, 2014 Cork suppliers are launching a multi-media campaign to raise awareness of the benefits of natural cork wine closures. The initiative, which will involve radio spots and digital advertising, marks the first time the 100% Cork campaign has joined together with wineries to advertise on their behalf to raise awareness about cork. Wineries ... Read More »

92% of Gold Medal Winning Wines at Sonoma County Harvest Fair Sealed with Cork

Selby Winery 2013 Sauvignon Blanc

Selby Winery’s Cork-Finished 2013 Sauvignon Blanc Selected as the Sweepstake’s-Winning White Wine LOS ANGELES, November 18, 2014 – 100% Cork (www.100percentcork.org) said today that the results from the recently-concluded Sonoma County Harvest Fair further validate cork’s advantages over alternative stoppers, when it comes to what is best for wine. This year’s competition included over 1,000 wines made from Sonoma County grapes. ... Read More »

Pop! Goes The Cork: The Ideas Behind This Season’s Most Iconic Sound

Extracting a Wine Cork

By Cathy Huyghe, Contributor, Forbes.com | Posted: November 14, 2014 It’s almost time! For cork-popping season, that is – that festive time of the year when the iconic sound of cork being released from a wine bottle signals the beginning of things. The beginning of a party, maybe. Or the beginning of a holiday celebration with friends or colleagues or ... Read More »