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An Untainted Cork Study

What’s the easiest way for winemakers to raise the quality of their wine? Put a cork in it. A recent study published in the International Journal of Hospitality Management found that wine drinkers in a blind taste test rated the same wine 10% – 13% higher when they were led to believe by visual cues that the wine was closed …

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The first television advertisement campaign in the US for natural cork debuted on August 15 on the Comcast cable network in Napa and Sonoma counties. The advertisements are aimed at the wine industry and wine drinkers in America’s top prime winemaking region, and feature premier local winemakers sharing with their neighbors and colleagues personal and professional anecdotes as to why …

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According to a recent survey conducted by the Portuguese Cork Association, 88% of Wine Spectator’s Top 100 Wines from the years 2015, 2016 and 2017 are sealed with cork closures. Of the red wines included in the lists, 92% are sealed with cork, while the number for whites is 74%. By country (note: country specific data is from the 2016-2017 …

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The 235-year old Whistler Cork Oak from Alentejo, Portugal was named the European Tree of the Year 2018, after gathering 26,606 votes of the 200,000 votes cast for thirteen candidate trees from countries representing every corner of Europe. The Whistler Cork Oak is named after the sound of the countless birds that perch in its branches. The bark of the …

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(From Deborah Parker Wong in the Somm Journal) When it comes to wine storage, old habits are hard to break. But Dr. Paulo Lopes, Research and Development Manager at Amorim Cork, advises that if temperature and humidity are maintained at the correct levels, wine can be stored upright with no ill effects. In fact, sparkling wine should always be stored …

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British Mathematician reveals the formula for the perfect pop when opening a bottle of bubbly (and it’s all about the temperature…) Dr Eugenia Cheng’s experiment characterised the perfect pop as in the frequency range of 8,000Hz to 12,000Hz This sound is the most appealing to the human ear, with those frequencies comparable to the ring of cymbals To achieve the …

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Even many sophisticated wine drinkers when tasting a wine that doesn’t seem quite right will automatically say it’s ‘corked’. But just as the ability to distinguish varietals or terroir is essential to becoming an educated wine drinker, so is the ability to distinguish off aromas and tastes. With this educational goal in mind, noted enologist Dr. Paulo Lopes recently conducted …

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Wines under cork rated higher in blind taste test – Most winemakers know that natural cork can make their wine taste better. That is why over 70 percent of all wine is sealed with cork, and the vast majority of the world’s finest wines.  The oxygen contained within the cork, diffused into the bottle at a predictable but non-linear rate …

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Test Shows 47% Percent Sales Benefit for Wines Identified as Using Natural Cork, 83% for Reds Only – Does professed consumer preference for natural cork effect in-store purchase decisions? This question is difficult to answer because labels do not give information on closure type. What if information on closures was available to buyers? Would it effect wine sales? To answer …

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