September 16, 2015
The Portuguese Cork Association makes another stride in consumer education in China as it recently helped Qingdao Wine Museum, arguably the largest of its kind in China, revamp the cork exhibition area in its process pavilion.
In order to give visitors a bird’s eye view on the close relationship between cork stopper and wine industry, the Portuguese Cork Association refurbished the exhibition area with a full range of multimedia collateral, as well as exhibits imported from Portugal including cork planks, strips and stoppers.
“Portugal is the world’s largest producer and exporter of cork. Our expertise in cork growing, production, processing and product innovation is second to none. Therefore we believe our association has a role to play in consumer education on cork worldwide. We are honored to work with Qingdao Wine Museum to introduce the value propositions of cork to Chinese wine lovers, namely, culture, nature and future,” said Carlos De Jesus, Operational Director, InterCork Campaign, Portuguese Cork Association.
“Qingdao Wine Museum is committed to present a full picture of wine culture to visitors in which cork stopper is an integral part. We would like to thank the Portuguese Cork Association for its kind support to our endeavors on wine education,” said Mr. LI Jinguo, Director of Qingdao Wine Museum.
Qingdao Wine Museum (http://www.wine-museum.cc/) is located at No. 68 Yan’an Yi Road, Shibei District of Qingdao. Built in an old civil air defense project, the nearly 10,000 square meter Qingdao Wine Museum introduces the process of grape planting, the history of wine brewing and world famous wineries. Opening time: peak season (April to October) 8:30 – 17:30 / off season (November to next March) 9:00 – 17:00.
Portuguese Cork Association
The Portuguese Cork Association (APCOR) is the only national trade association representing the cork processing industry. It was founded in 1956, in the north of Portugal, in Santa Maria de Lamas, Municipality of Santa Maria da Feira, at the heart of the cork industry. APCOR currently has over 270 member companies which together account for 80 per cent of the national cork production and 85 per cent of cork exports. These companies operate in all of the industries sub-sectors-preparation, processing and marketing.
The objectives of APCOR are to promote and provide value to cork and its products, as well as represent and support the industry in various fields.