Cork. It’s more than a detail.

Selected Wineries that Use Cork to be Provided with Range of Powerful Marketing Tools to Promote their Brands 100% Cork, the movement to educate wine drinkers and wine makers about the social, technical and environmental benefits of natural cork, is launching a new campaign to show all wineries how they can increase their revenues and market share by sealing their …

Dr. Paolo Lopes is a Portuguese scientist and one of the world’s foremost experts on cork wine closures. He sat down for an interview with the Napa Valley Wine Academy to talk about some of the latest research on cork closures, especially oxygen transfer, and some hard-to-dispel myths about cork. Myth number 1: Oxygen passes through the cork and interacts …

Beginning on September 29th and lasting until National Recycling Day on November 15, Fairway Wines & Spirits will conduct a campaign in its New York Metro area stores to educate wine drinkers about the environmental benefits of cork and cork wine stoppers, and the the role that cork plays in the aging process of wine. The campaign will include signage …

What’s the easiest way for winemakers to raise the quality of their wine? Put a cork in it. A recent study published in the International Journal of Hospitality Management found that wine drinkers in a blind taste test rated the same wine 10% – 13% higher when they were led to believe by visual cues that the wine was closed …

The first television advertisement campaign in the US for natural cork debuted on August 15 on the Comcast cable network in Napa and Sonoma counties. The advertisements are aimed at the wine industry and wine drinkers in America’s top prime winemaking region, and feature premier local winemakers sharing with their neighbors and colleagues personal and professional anecdotes as to why …

Why we love numbers We love opinions. Without them, what would wine writers write about? But we love facts even more, and the 100% Cork campaign is dedicated to disseminating factual information about wine stoppers because the facts support cork. From consumer and trade opinion research on preferences and perceptions, to empirical market and sales data, to chemical and sensory …

Even many sophisticated wine drinkers when tasting a wine that doesn’t seem quite right will automatically say it’s ‘corked’. But just as the ability to distinguish varietals or terroir is essential to becoming an educated wine drinker, so is the ability to distinguish off aromas and tastes. With this educational goal in mind, noted enologist Dr. Paulo Lopes recently conducted …

Wines under cork rated higher in blind taste test – Most winemakers know that natural cork can make their wine taste better. That is why over 70 percent of all wine is sealed with cork, and the vast majority of the world’s finest wines.  The oxygen contained within the cork, diffused into the bottle at a predictable but non-linear rate …