Drink responsibly

Choose a bottle with a natural cork

“Drink Responsibly. Choose a Bottle with a Natural Cork.” Launches Across the U.S.

APCOR’s national campaign extends responsible drinking to the bottle itself. Natural cork answers that call: renewable, recyclable and essential to a zero-waste approach. Digital and out-of-home advertising, social media and event partnerships position it as the hallmark of premium, sustainable packaging.

CAMPAIGN · July 30 2026

APCOR gives a familiar phrase in wine and spirits a bolder meaning.

APCOR’s national campaign extends responsible drinking to the bottle itself. Natural cork answers that call: renewable, recyclable and essential to a zero-waste approach. Digital and out-of-home advertising, social media and event partnerships position it as the hallmark of premium, sustainable packaging.

Every bottle sealed with cork helps preserve the montado, the cork oak forest harvested without felling a single tree, and carries the ritual of the pour that makes mindful drinking meaningful.

Key Facts

  • Up to 14.7 tons of CO₂ sequestered per hectare each year
  • More than 350 plant and animal species supported
  • Essential stopovers for millions of migratory birds

 

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APCOR is bringing “Drink Responsibly. Choose a Bottle with a Natural Cork.” to New York City with complimentary pedicab rides. The fleet launches on Sunday, October 18, at the Wine on Wheels Grand Tasting at City Winery’s Pier 57, founded by sommelier and disability advocate Yannick Benjamin, then serves the New York debut of Vinitaly.USA at Pier 36 on October 26 and 27.

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