CAMPAIGN · September 29, 2026
The first phase of “Drink Responsibly. Choose a Bottle with a Natural Cork.” arrives on Broadway.
At 1500 Broadway, on the corner of 43rd Street facing the NASDAQ tower, a wraparound sign now carries the message of natural cork across two faces: one over Broadway and 7th Avenue, the other over the plaza between 42nd and 43rd Streets.
The timing is deliberate. The run spans New York’s biggest wine and spirits season, from the Wine Spectator Wine Experience to the NY Food & Wine Festival and James Suckling’s Great Wines of Italy. It stands natural cork beside producers championing a considered, socially conscious relationship with drinking.
Key Facts
- 1500 Broadway at 43rd Street, facing the NASDAQ tower
- Two sign faces seen by thousands of wine professionals and enthusiasts
- On view for the next few months
