News
(Pop) Open Your Senses With Cork
A new seminar series with sensory expert Dr. Hoby Wedler explores wine through every sense. The 100% Cork campaign has partnered with Dr. Hoby Wedler,
Natural Cork Takes to the Streets of New York by Pedicab
APCOR is bringing “Drink Responsibly. Choose a Bottle with a Natural Cork.” to New York City with complimentary pedicab rides. The fleet launches on Sunday, October 18, at the Wine on Wheels Grand Tasting at City Winery’s Pier 57, founded by sommelier and disability advocate Yannick Benjamin, then serves the New York debut of Vinitaly.USA at Pier 36 on October 26 and 27.
Natural Cork Lights Up Times Square
At 1500 Broadway, on the corner of 43rd Street facing the NASDAQ tower, a wraparound sign now carries the message of natural cork across two faces: one over Broadway and 7th Avenue, the other over the plaza between 42nd and 43rd Streets.
Cork’s Lead Widens Across UK Retail and On-Trade
New APCOR research confirms that UK wine drinkers see cork as the signal of quality. Among the UK’s top 250 retail wines, cork-sealed sales reached £344 million, up 5.9% against 3.5% for the wider market.
Leading U.S. Wineries and Distilleries Stand Behind Natural Cork
100% Cork, the campaign of APCOR and the Natural Cork Council, has welcomed American wineries, distilleries and industry voices as official endorsers. Each seals its bottles with natural cork and shares the campaign’s commitment to quality, sustainability and responsible enjoyment.
A 130-Year-Old Château d’Yquem Proves the Power of Natural Cork
Beneath a chapel floor at Bečov Castle in the Czech Republic, 133 wines were recovered, including Château d’Yquem from 1892 and 1896. Cold, humid, stable cellar conditions and the wine’s high sugar content helped. Through it all, a natural cork stood guard.
“Drink Responsibly. Choose a Bottle with a Natural Cork.” Launches Across the U.S.
APCOR’s national campaign extends responsible drinking to the bottle itself. Natural cork answers that call: renewable, recyclable and essential to a zero-waste approach. Digital and out-of-home advertising, social media and event partnerships position it as the hallmark of premium, sustainable packaging.
“What I Got Wrong About Corks”: Wayne Curtis Revisits Natural Cork
Sometimes the most familiar materials are the ones we understand least. In “What I Got Wrong About Corks (And You Probably Did Too),” Wayne Curtis finds cork far more complex, and far more remarkable, than most drinkers realize.
Cork Takes Center Stage in Giuseppe Penone’s “The Reflection of Bronze”
Italian artist Giuseppe Penone presented “The Reflection of Bronze” at Gagosian through July 17, 2026. The first of three rooms was lined floor to ceiling with natural cork and paired with bronze, evoking the regenerative capacity of human skin.
Cork Harvest Season Returns Across Portugal
Skilled harvesters return to Portugal’s cork oak forests for a craft passed down through generations. By hand, with a specialized axe, they lift the outer bark in large planks during a short seasonal window, leaving the tree unharmed and ready to regrow.
100% Cork Brings Natural Cork to the National Restaurant Association Show
100% Cork and APCOR welcomed restaurateurs, sommeliers and buyers at booth 14043 to explore how natural cork preserves the quality, character and culture of wine.
Portuguese Cork Protects NASA’s Artemis II Mission
Engineered into a high-performance composite, Portuguese cork flew again aboard NASA’s Artemis II, shielding critical structures from extreme temperatures during launch, flight and reentry.